6 Black Friday Marketing Ideas for e-commerce businesses
So you’ve checked off all the boxes to prepare for Black Friday as an e-commerce business owner: You have your deals ready. Now what? Well, it’s time to get creative. It won’t be enough to upload a few promotional codes and sit back. eCommerce businesses must stand out by coming up with ideas to catch customers’ attention. Black Friday is a competitive time for e-commerce businesses and will require some planning, but it can also be an excellent opportunity to stand out and get your business in front of more customers.
You’ll want to create unique content, use the best practices for Black Friday, and develop creative ways to promote your business. To get more sales, you have to stand out from your competitors. This means creating unique, engaging content and creative ways to promote your business.
Here are six unique marketing ideas for Black Friday as an e-commerce business that you can use in your store, regardless of your niche or target audience:
- Send Black Friday exclusive coupons to customers
- Offer free shipping on Black Friday (and the week before).
- Feature more customer reviews.
- Advertise on social media and Google.
- Host a giveaway or contest for your customers
- Create video ads with animation or motion graphics.
Send Black Friday exclusive coupons to customers
Many coupon emails are sent on Black Friday, so if you want yours to stand out, don’t send it on the day of the sale. Instead, send exclusive coupon codes and discounts to your mailing list in the week following the sale. That way, people can plan when to use their coupons.
Sending coupon codes to your mailing list before the sale will also help to create anticipation for Black Friday and build your list by rewarding people who sign up with great deals. You don’t have to offer a discount just for Black Friday. Coupons for pre-Black Friday sales can also work well.
Make sure you send coupon codes that customers can use on your site. If your business is B2B, you can still send coupons to your mailing list by offering B2B gift cards and discounts that can be applied to future purchases.
Offer free shipping on Black Friday (and the week before)
Many e-commerce businesses offer free shipping on Black Friday, but you can set yourself apart by offering free shipping for longer than the day. This sounds crazy but have you explored offering free shipping for the week leading up to the sale or even for the whole week.
This is a great way to get customers to shop with you, but ensure you’re prepared to handle the added volume of orders. It would be best if you also had a plan for how you will cover the free shipping cost. You can also get creative like offering a free t-shirt with every order over N25,000.
Feature more customer reviews
Reviews not only have the power to influence consumer decisions but can strengthen a business’s credibility. Social proof is very powerful. While preparing for Black Friday and looking for ways to set yourself apart, you can use your medium to showcase your best reviews. This is a great way to let your customers know you value their opinions and give them a platform to share their experience with your business.
Advertise on social media and Google
The best way to advertise during Black Friday is to use ads on social media platforms like Facebook and Instagram. You can create ads that feature your Black Friday deals and copy that captures the attention of your audience. You can create ads in their native language to target a wider audience if you target customers in other countries and sell to anybody worldwide.
Another way to stand out while advertising on Black Friday is to target the ads toward people who have shown an interest in your product. This is called retargeting. You can retarget through Facebook’s pixel or Google’s ad platform.
Host a giveaway or contest for your customers
Another way to stand out while advertising on Black Friday is to host a giveaway or contest for customers. You can give away gift cards, free products, or other prizes. Hosting a game is a great way to get customers involved and interested in your business. You can get creative with the contest or giveaway.
This is a great way to get people excited about your business and product. Plus, it’s another way to set yourself apart from the noise of Black Friday. You can host the giveaway or contest on your website, social media, or both. This will help get people interested in your business and create excitement around your products.
Create video ads with animation or motion graphics
Another way to stand out during Black Friday is to create video ads with animation or motion graphics. This will help your ads stand out in people’s feeds and make it easier for them to understand your product or service. You can also use video ads to promote your Black Friday deals. Video ads are more expensive than ads with static graphics, but they have a higher conversion rate, meaning they have a higher chance of getting someone to click through to your site. This is another excellent way to set yourself apart from the noise of Black Friday.
Many ecommerce businesses are creating static ads for their deals, so creating video ads will help you stand out. You can also create gifs and short videos that you can share in your feeds to get people excited about your business.